Authenticity, quality and pride are just some of the values that define the 100% Olot brand and its international promotional campaign, led by Olot City Council and by a large number of companies and organisations in the city.
With the aim of launching the 100% Olot brand worldwide, and as a result of the export power of its businesses, the 100% Olot brand image is already featured on packaging material and administrative communications, with a reach of fifty million people and sixty countries.

The ambassadors of Olot are convinced. They are 100% Olot. The phrase sums it up: Olot, One of a Kind!